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Personal shopping and delivery that removes the reason to drive.
The Colombo Convenience Gap
Night demand surges. Legal access, traffic, and risk collide.
Delay
45+ min
Late-night errand time
Penalty
LKR 25k+
Typical DUI fine
Outcome
Risky trips
Preventable, repeatable
01
Traffic Paralysis
Gridlock turns simple errands into a high-friction ordeal, especially after dark.
Impact
Public safety is the priority, but the city lacks a safer, compliant option.
Every unnecessary trip compounds the risk.
The Solution
BayTaxi provides safe, legal personal shopping, removing the need to travel for convenience items, especially after consuming alcohol.
Order
Personal Shopper
A trained agent acts as your authorized proxy and places the purchase.
Buy
Licensed Purchase
Items are bought from licensed retailers with full receipt capture.
Deliver
Safety & Compliance
Doorstep delivery with verification and auditability at every step.
Every order can prevent one drunk-driving trip.
Safety by Design
We Remove the Reason to Drive.
By providing a vetted personal shopper, we actively participate in reducing drunk driving accidents in Colombo.
Market Opportunity
A Large, Underserved Convenience Market
Urban demand exists - convenience infrastructure does not.
Sri Lankan Liquor Market
LKR 200+ Billion annually
Colombo Metro Area
~40% of national consumption
Serviceable Addressable Market (SAM)
~LKR 10 Billion
Primary Market (~60%)
- Urban professionals (Age 25-45)
- Monthly income > LKR 150,000
- Tech-savvy, convenience-driven
- ~250,000 potential users in Colombo
Secondary Market (~30%)
- Expatriates & tourists
- Corporate offices & private events
- High-income households
- ~50,000 potential users
Tertiary Market (~10%)
- House parties & small gatherings
- Last-minute / emergency purchases
- Night-time demand spikes
Controlled, Accountable, End-to-End
BayTaxi replaces unsafe, impulsive trips with a structured, auditable process.
Step 01
Order & Authorize
- Customer places order in-app.
- Verified address & age (21+).
- Digitally authorizes agent.
Step 02
Purchase & Track
- Trained agent buys from licensed store.
- Original receipt is uploaded.
- Real-time GPS route tracking.
Step 03
Deliver & Audit
- Safe, final ID check at delivery.
- Customer confirms receipt.
- Order closed with full audit trail.
Convenience with accountability -- by design.
Focused Product Scope
We intentionally operate within a narrow, high-demand, repeat-use category set. This keeps BayTaxi predictable, legally safe, and operationally tight.
Speed
Consistency
Margin
Pure Service Revenue. Zero Inventory Risk.
BayTaxi operates on a manpower-only, service-first model.
Service Fee: 20% on total purchase value.
Delivery Policy: Free for orders over LKR 5,000.
(LKR 500 fee for small orders).
Gateway fee applies on purchase pass-through (Order Value + Delivery Fee) per our processing model.
Example (Standard Order)
No inventory risk. No merchant dependency. No pricing games.
Built for Local Reality, Not Imported Assumptions
BayTaxi is designed specifically for Sri Lankan urban behavior, regulation, and infrastructure.
Liquor shops are everywhere - but cannot deliver.
Traffic makes short trips inefficient, especially at night.
Drunk driving penalties are strict, yet violations continue.
Customers value convenience, discretion, and safety.
Uses existing licensed shops - no merchant resistance.
Removes the need to drive after drinking.
Operates as a service, not a seller, navigating regulations.
We adapted to the system - we did not fight it.
BayTaxi works because it respects Sri Lanka's reality instead of ignoring it.
Regulatory Advantage & Market Defensibility
Our model is our moat. We built for compliance from day one.
Defensibility Moat
Compliance
Auditability
Control
BayTaxi accepts these constraints -- and builds inside them.
Legal Positioning
BayTaxi is a personal shopping & manpower service, structured deliberately to stay compliant with Sri Lankan law.
Does not sell, store, or manufacture liquor.
Does not resell products or take a margin on them.
Does not register or onboard merchants.
BayTaxi never takes ownership of liquor.
Provides trained agents as personal shoppers.
Purchases from licensed retailers on behalf of the customer.
Uploads original receipts, providing a full audit trail.
This is a service relationship, not a sale.
Ownership Chain
BayTaxi facilitates purchase and delivery but never owns the liquor.
This is a service relationship, not a sale.
Compliance & Investor Advantage
Our model is built for scrutiny, providing a clear advantage for investors.
Built-In Controls
- Age verification at order and delivery
- Strict quantity limits enforced per order
- Service operates only within legal hours
- Full digital audit trail per transaction
Investor Advantage
- Reduced regulatory exposure
- Clear and defensible legal boundaries
- Sustainable operating model
- No dependency on complex liquor licenses
We don't bend the law. We built the business around it.
Operational Control
Vetted, Uniformed Agents. Accountable. We operate using a dedicated fleet of vetted independent partners - not random gig workers.
BAYTAXI AGENT
Agent ID: BX-021
Status: Verified
Standardized training ensures repeatable compliance.
In regulated categories, control matters more than scale.
Daily Discipline & Safeguards
If something looks wrong, we can stop it in real time.
Operations Dashboard (Mock)
Alerts
2
High-risk orders flagged
Live Map
GPS tracking across zones
Incident Log
- Order #1042: Age check retry
- Order #1031: Delay logged
- Order #1027: Receipt mismatch
BayTaxi is not "on-demand chaos." It's controlled urban logistics.
LKR 1,000
Net Profit Per Order (Standard)
Simple. Transparent. Profitable.
Cost Breakdown
Example Order
Scalability & Operational Density
BayTaxi scales through trained agents, zone-based deployment, and higher order density across Colombo.
As BayTaxi grows, agents spend less time travelling between orders and complete more deliveries per shift.
Add 1 agent for every 15-18 daily orders.
Add 1 supervisor for every 10 agents.
Expand by zone, not randomly.
- Costs scale predictably
- Revenue scales immediately
- Delivery times improve with density
- More repeat customers improve productivity
Operational Scaling Formula
Linear growth as agents scale with demand.
BayTaxi does not scale users first.
BayTaxi scales capacity, density, and operational control first.
Safe Scaling Through Colombo Density
BayTaxi grows through dense Colombo coverage, controlled expansion, and strong operational discipline.
BayTaxi expands through dense zones with controlled service radii, faster delivery times, and strong operational visibility.
Volume
200+ daily orders
Monthly GMV
LKR 48M+
Monthly Revenue
LKR 9.6M+
Monthly Net Profit Potential
LKR 4.3M+
Profitability improves as order density, repeat demand, and faster routing reduce cost per order.
Go-To-Market Strategy
BayTaxi grows through dense, repeat-driven urban demand, not mass-market advertising.
Direct Referral Loops (WhatsApp)
Private sharing, trusted groups, and referral credits.
Dark Social
Invite-only links and closed communities drive repeat demand.
B2B Corporate Partnerships
Private event, hotel, and corporate concierge integrations.
Acquisition Funnel
Direct / Referral
55%
30%
Repeat
15%
This is a repeat-consumption business, not one-time installs.
Launch Playbook & Retention
We don't chase installs -- we build habits. Retention is our primary growth metric.
30 Days
Soft Launch
1-2 zones, quality focus
60 Days
Density
Repeat users, tighter routes
90 Days
Scale by Zone
Add agents where demand exists
Most orders come from: weekends, evenings, and repeat customers.
Marketing spend reduces as: trust increases and word-of-mouth kicks in.
Retention Curve
Retention strengthens as repeat habits form.
We Deliberately Exclude:
X Cashback wars
X Unsustainable promos
X Growth-at-any-cost tactics
BayTaxi grows through usage density, not discounts.
Financial Snapshot
Monthly View (12-Agent Operation @ 200 Orders/Day)
Revenue
LKR 9,600,000
Costs
(LKR 5,223,990)
Net Profit
~LKR 4,376,010
Orders/Day
200
Strong repeat customer base | Colombo-only operational focus | Faster routing due to order density | Profitability improves as daily orders increase.
Break-Even Snapshot
Profitability is driven by order density, repeat customers, and operational efficiency.
Ops + Gateway + Agent Network + Salaries
BayTaxi reaches break-even through strong margins, dense Colombo routing, and repeat demand.
~150 orders/day
Approx. LKR 1,000 per order before monthly fixed costs.
At this volume, BayTaxi can support a larger agent network, maintain strong service quality, and operate profitably across Colombo.
Break-Even Curve
BayTaxi becomes highly profitable when Colombo order density, repeat customers, and operational efficiency combine.
This is not a "grow first, fix later" business.
Social Impact
Reducing Drunk Driving Through Safe Access
Alcohol consumption already exists in Sri Lanka. The real danger is what people do to access it.
Impact Baseline
LKR 25,000+
Typical DUI fine + license risk
Access without travel = fewer risky decisions.
Harm Reduction & Public Interest
"We do not stop people from drinking - we stop people from driving while intoxicated."
BayTaxi turns a public safety problem into a prevention opportunity.
Seed Round
Investment Ask
LKR 100 Million to Own Colombo Before Expanding
A disciplined Colombo-first raise focused on building long-term market leadership.
LKR 100M
Stage
Seed Round
Runway
~18-24 months
Focus
Colombo Leadership
Purpose: Build Colombo's leading personal shopping and delivery platform.
This raise is designed to build operational depth, stronger technology, and category leadership across Colombo before expanding to other cities.
Raise
100M
~50%
LKR 50M
Technology & Product Development
Platform reliability, feature depth, and data systems
~15%
LKR 15M
Operations & Agent Hiring
Hiring, training, supervision, and zone readiness
~10%
LKR 10M
Marketing & Brand Building
Demand growth, retention loops, and brand trust
~10%
LKR 10M
Working Capital / Float
Operational liquidity for fulfillment cycles
~5%
LKR 5M
Compliance & Legal
Governance, controls, and regulatory readiness
~5%
LKR 5M
Customer Support & Infrastructure
Support systems, QA, and service quality
~5%
LKR 5M
Contingency Reserve
Risk buffer for controlled execution
Balanced capital allocation across technology, operations, marketing, compliance, and customer experience.
What This Investment Achieves
Capital goes into building Colombo's market-leading delivery network.
Build the Foundation
- Launch across core Colombo zones
- Recruit and train first 20-25 agents
- Deploy stronger admin systems and GPS tracking
- Build compliance workflows and reporting systems
- Launch marketing campaigns and customer acquisition
Build Density & Retention
- Expand to more Colombo zones
- Reach 100+ orders per day
- Improve repeat customer rates
- Strengthen dispatching and routing efficiency
- Build apartment, nightlife, and corporate partnerships
Reach Operational Scale
- 50+ trained agents live
- Reach 150-200+ daily orders
- Strong order density across Colombo
- Stable profitability achieved
- Strong customer retention and repeat demand
Own Colombo
- Full Colombo coverage
- Category leadership in convenience delivery
- Strong operational systems and management layers
- Investor-ready reporting and KPIs
- Clear path toward future city expansion
The first year is not about expanding everywhere.
The first year is about owning Colombo properly.
Execution Ready
What We've Built
Valuation Anchor
Valuation Anchor
Pre-Money Range: LKR 250M - 500M
Replacement cost of a full customer app, agent app, and advanced admin platform
Large investment into technology, automation, dispatching, analytics, and fraud prevention
Strong compliance systems and audit-ready workflows
Colombo-focused operational network with trained agents and supervisors
High repeat-demand categories and strong order density
First-mover advantage in a highly underserved Colombo market
Significant long-term expansion potential beyond Colombo
Strong launch traction in core Colombo zones
Growth in repeat customer rates
100+ daily orders achieved
Strong customer retention metrics
Stable profitability at scale
Faster dispatch and delivery times
Brand recognition and category leadership in Colombo
Proven operational systems before city expansion
The goal is not to build a small delivery startup.
The goal is to build Colombo's leading personal shopping and convenience platform with the ability to scale into a much larger regional business later.
As BayTaxi proves customer demand, operational density, and repeat behavior, valuation should move significantly beyond the initial anchor range.
Monthly Op Cost vs Orders Growth
Avg Order Value: LKR 8,000 | Orders/day ramp: 50, 75, 100, 125, 150, 200 | Agents: ceil(orders/day / 18)
| Month | Orders/Day | Agents | Monthly GMV | Gateway | Agent Payout | Net Profit |
|---|---|---|---|---|---|---|
| M1 | 50 | 3 | LKR 12,000,000 | LKR 423,990 | LKR 480,000 | LKR 1,091,010 |
| M2 | 75 | 5 | LKR 18,000,000 | LKR 633,990 | LKR 720,000 | LKR 1,608,510 |
| M3 | 100 | 6 | LKR 24,000,000 | LKR 843,990 | LKR 960,000 | LKR 2,186,010 |
| M4 | 125 | 7 | LKR 30,000,000 | LKR 1,053,990 | LKR 1,200,000 | LKR 2,763,510 |
| M5 | 150 | 9 | LKR 36,000,000 | LKR 1,263,990 | LKR 1,440,000 | LKR 3,281,010 |
| M6 | 200 | 12 | LKR 48,000,000 | LKR 1,683,990 | LKR 1,920,000 | LKR 4,376,010 |
Gateway = 3.5% of GMV + fixed LKR 3,990. Agent payout shown above is variable payout. Salary cost and ops allowance are modeled separately inside total monthly costs.
BayTaxi becomes significantly more profitable as Colombo order density increases and agents complete more deliveries per shift.
Financial Projection (Month 6 → Month 24)
Scaling Within the Colombo Market Opportunity
Average Order Value: LKR 8,000 | Agents = ceil(orders/day / 18)
Colombo Density Ramp
BayTaxi can exceed LKR 1 Billion in annual GMV while remaining focused primarily on Colombo.
That creates a stronger, lower-risk growth path before future regional expansion.
Colombo alone provides enough market depth to support long-term growth.
BayTaxi does not need nationwide expansion in the first year to become a meaningful business.
With strong repeat demand, dense delivery zones, and higher-value Colombo orders, BayTaxi can build a large operation within a single city.
Even at 500 orders per day, BayTaxi still serves only a very small percentage of the total Colombo market opportunity.
Let's build a safer city.
Schedule a demo
+94 72 249 6028 | m4nuj4y4@gmail.com
baytaxi.lk | @baytaxi